By improving your email marketing proofing and approval processes, your email campaigns will perform significantly better. It’s all about boosting your return on investment (ROI)…
There was a time when email marketers were anxious about having their promotional emails end up in Gmail’s Promotions Tab (the irony) because they felt…
The email review and approval process is often not a smooth process. In fact, email QA is typically inefficient and filled with challenges that can…
According to research from the DMA, list segmentation and personalization were the most effective email marketing strategies of 2017 and continue to be essential to…
Personalization is essential to optimizing your email marketing results. Consumers don’t just want personalized experiences and messages from brands, they expect personalization, and if they…
The next version of Chrome (Chrome 81) will cause non-HTTPS images in email to not display in certain Webmail clients. This update will come out…
If you see an interesting email in your inbox, you might want to see how it’s coded. You could be in digital marketing and discover…
For the past two years, I’ve been quietly working on building a tool that makes email marketing QA and approvals easier, faster, more collaborative, and…
There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…
Have you heard about BIMI? It stands for Branded Indicators for Message Identification, and marketers have been hearing about it a lot in recent months.…