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Category: Dynamic Content and Personalization

No junk mail
by Bethany McKayPosted onMay 20, 2021May 17, 2021Dynamic Content and Personalization

5 Ways To Help Your Emails Stay Out Of The Spam Folder

Even though people receive an average of 120 emails per day per person, email marketing is still an important segment of any business, if not…

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dynamic content email conversions
by Justin KhooPosted onApril 22, 2021April 20, 2021Dynamic Content and Personalization

How to Boost Email Conversions with Dynamic Content

There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…

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A/B testing email campaign
by Bethany McKayPosted onApril 15, 2021April 12, 2021Dynamic Content and Personalization

Quick Tips For Improving Your Email Campaign A/B Testing

As an email marketer, you already might have experience with A/B testing, or split testing. Different audiences are drawn to different aspects of your emails,…

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localization
by Justin KhooPosted onJanuary 11, 2021December 12, 2020Dynamic Content and Personalization

How to Proof Mutlilingual Campaigns and Improve Localized Email Marketing Results

Using dynamic content in your email marketing campaigns can boost open rates by up to 73%, and if you’re sending multilingual campaigns so recipients receive…

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by Justin KhooPosted onNovember 24, 2020November 25, 2020Dynamic Content and Personalization

Gmail’s Featured Promotions is an Overlooked Benefit of the Promotions Tab

There was a time when email marketers were anxious about having their promotional emails end up in Gmail’s Promotions Tab (the irony) because they felt…

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personalization boost sales
by Justin KhooPosted onMay 5, 2020March 15, 2020Dynamic Content and Personalization

10 Proven Personalization Strategies that Boost Sales and Profits

According to research from the DMA, list segmentation and personalization were the most effective email marketing strategies of 2017 and continue to be essential to…

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personalization
by Justin KhooPosted onApril 20, 2020March 15, 2020Dynamic Content and Personalization

Why Personalization is the Secret to Email Marketing Success

Personalization is essential to optimizing your email marketing results. Consumers don’t just want personalized experiences and messages from brands, they expect personalization, and if they…

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email source converter
by Justin KhooPosted onMarch 23, 2020March 24, 2020Dynamic Content and Personalization

A Tool to Convert Email Source Code to HTML

If you see an interesting email in your inbox, you might want to see how it’s coded. You could be in digital marketing and discover…

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typing email
by Justin KhooPosted onFebruary 18, 2020March 15, 2020Dynamic Content and Personalization

How to Use Dynamic Content to Improve Email Marketing Results

There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…

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Gmail email source converter
by Justin KhooPosted onJanuary 23, 2020March 24, 2020Dynamic Content and Personalization

How to View the HTML Code of an Email in Gmail

If you see an interesting email, you might want to see how it’s coded. You could be in digital marketing and discover a fascinating campaign…

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Recent Posts

  • Detect Opens on Apple Mail Using an External CSS Pixel
  • How Will Apple’s Email Tracking Changes Affect Email Marketing?
  • Why Proofing Emails In Your Inbox Is a Bad Idea
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  • 10 Questions to Ask Before You Invest in Email QA Software

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