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Musings on modern email campaigns.

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Dynamic Content and Personalization

localization
  • Posted on January 11, 2021December 12, 2020

How to Proof Mutlilingual Campaigns and Improve Localized Email Marketing Results

Using dynamic content in your email marketing campaigns can boost open rates by up to 73%, and…

  • Posted on November 24, 2020November 25, 2020

Gmail’s Featured Promotions is an Overlooked Benefit of the Promotions Tab

There was a time when email marketers were anxious about having their promotional emails end up in…

personalization boost sales
  • Posted on May 5, 2020March 15, 2020

10 Proven Personalization Strategies that Boost Sales and Profits

According to research from the DMA, list segmentation and personalization were the most effective email marketing strategies…

personalization
  • Posted on April 20, 2020March 15, 2020

Why Personalization is the Secret to Email Marketing Success

Personalization is essential to optimizing your email marketing results. Consumers don’t just want personalized experiences and messages…

email source converter
  • Posted on March 23, 2020March 24, 2020

A Tool to Convert Email Source Code to HTML

If you see an interesting email in your inbox, you might want to see how it’s coded….

dynamic content email conversions
  • Posted on March 20, 2020March 24, 2020

How to Boost Email Conversions with Dynamic Content

There was a time not so long ago when marketers sent bulk email campaigns that used the…

typing email
  • Posted on February 18, 2020March 15, 2020

How to Use Dynamic Content to Improve Email Marketing Results

There was a time not so long ago when marketers sent bulk email campaigns that used the…

Gmail email source converter
  • Posted on January 23, 2020March 24, 2020

How to View the HTML Code of an Email in Gmail

If you see an interesting email, you might want to see how it’s coded. You could be…

Yahoo! Mail email source converter
  • Posted on January 23, 2020March 24, 2020

How to View the HTML Code of an Email in Yahoo! Mail

If you see an interesting email, you might want to see how it’s coded. You could in…

Outlook.com email source converter
  • Posted on January 23, 2020March 24, 2020

How to View the HTML Code of an Email in Outlook.com

If you see an interesting email, you might want to see how it’s coded. You could in…

Recent Posts

  • 5 Reasons Reviewers and Stakeholders Love Collaborative Email Proofing and Approvals
  • How to Proof Mutlilingual Campaigns and Improve Localized Email Marketing Results
  • The Real Cost of Inefficient Email Proofing and Approvals
  • How a Better Email Proofing and Approval System Helps Deliver High-Performing Campaigns
  • Gmail’s Featured Promotions is an Overlooked Benefit of the Promotions Tab

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