Why Proofing Emails In Your Inbox Is a Bad Idea
For large companies or agencies that send hundreds of email campaigns in a month, the proofing process…
Should Email Marketers Fight the Gmail Promotions Tab?
You must be asking… is having your emails land in the Gmail Promotions tab all that bad?…
10 Questions to Ask Before You Invest in Email QA Software
Marketers spend an average of 3.9 hours in the review and approval process for every email message…
Why Email QA is Important: How Content Style and Mistakes Can Hurt Your Campaign Performance
Have you ever sent an email campaign you have been working hard on — long nights, long…
10 Productivity Hacks that Reduce Email Marketing Stress
Marketers are stressed, and email marketing initiatives are one of the contributing factors. According to research conducted…
5 Ways To Help Your Emails Stay Out Of The Spam Folder
Even though people receive an average of 120 emails per day per person, email marketing is still…
Proofing Dynamic Content with ProofJump
Proofing Dynamic Content As campaigns get more sophisticated, dynamic content or content personalization are becoming crucial components…
How to Manage Expectations of Email Campaign Stakeholders
The last thing you want is to have a correction — big or small — an hour…
How to Boost Email Conversions with Dynamic Content
There was a time not so long ago when marketers sent bulk email campaigns that used the…
Quick Tips For Improving Your Email Campaign A/B Testing
As an email marketer, you already might have experience with A/B testing, or split testing. Different audiences…