Detect Opens on Apple Mail Using an External CSS Pixel
It turns out there IS a way to detect a real open. After sending the post in my newsletter, a reader suggested…
How Will Apple’s Email Tracking Changes Affect Email Marketing?
On June 7, during Apple’s WWDC21 conference, the company announced Mail Privacy Protection for its Mail app…
Why Proofing Emails In Your Inbox Is a Bad Idea
For large companies or agencies that send hundreds of email campaigns in a month, the proofing process…
Should Email Marketers Fight the Gmail Promotions Tab?
You must be asking… is having your emails land in the Gmail Promotions tab all that bad?…
10 Questions to Ask Before You Invest in Email QA Software
Marketers spend an average of 3.9 hours in the review and approval process for every email message…
Why Email QA is Important: How Content Style and Mistakes Can Hurt Your Campaign Performance
Have you ever sent an email campaign you have been working hard on — long nights, long…
10 Productivity Hacks that Reduce Email Marketing Stress
Marketers are stressed, and email marketing initiatives are one of the contributing factors. According to research conducted…
5 Ways To Help Your Emails Stay Out Of The Spam Folder
Even though people receive an average of 120 emails per day per person, email marketing is still…
Proofing Dynamic Content with ProofJump
Proofing Dynamic Content As campaigns get more sophisticated, dynamic content or content personalization are becoming crucial components…
How to Manage Expectations of Email Campaign Stakeholders
The last thing you want is to have a correction — big or small — an hour…