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email marketing statistics
by Justin KhooPosted onAugust 17, 2021December 11, 2021Research and Statistics

Detect Opens on Apple Mail Using an External CSS Pixel

When Apple announced that iOS 15 will implement Mail Privacy Protection, I wrote a post on the FreshInbox blog that from all my tests – it would no longer be possible to detect a real user open on Apple Mail. It turns out there IS a way to detect a real open…

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by Bethany McKayPosted onAugust 11, 2021December 11, 2021Email Deliverability

How Will Apple’s Email Tracking Changes Affect Email Marketing?

On June 7, during Apple’s WWDC21 conference, the company announced Mail Privacy Protection for its Mail app on iOS 15, iPadOS 15, and macOS Monterey devices, set to launch between September and November of this year.

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by Amy AhrensPosted onJuly 15, 2021August 17, 2021Email Review and Approvals

Why Proofing Emails In Your Inbox Is a Bad Idea

For large companies or agencies that send hundreds of email campaigns in a month, the proofing process often takes longer than the time it takes…

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Google promotions tab and Troy Ericson
by Bethany McKayPosted onJuly 9, 2021July 11, 2021Email Deliverability

Should Email Marketers Fight the Gmail Promotions Tab?

You must be asking… is having your emails land in the Gmail Promotions tab all that bad? There has been a lot of debate about…

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email qa software
by Justin KhooPosted onJune 15, 2021June 9, 2021Email Review and Approvals

10 Questions to Ask Before You Invest in Email QA Software

Marketers spend an average of 3.9 hours in the review and approval process for every email message they send. The majority of that time is…

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Grammar and style mistakes can hurt conversion rates
by Bethany McKayPosted onJune 9, 2021June 9, 2021Email Campaign Workflow

Why Email QA is Important: How Content Style and Mistakes Can Hurt Your Campaign Performance

Have you ever sent an email campaign you have been working hard on — long nights, long hours, and a lot of back and forth?…

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productivity
by Justin KhooPosted onJune 3, 2021May 28, 2021Productivity

10 Productivity Hacks that Reduce Email Marketing Stress

Marketers are stressed, and email marketing initiatives are one of the contributing factors. According to research conducted by Workfront, a project management software company, 80%…

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No junk mail
by Bethany McKayPosted onMay 20, 2021May 17, 2021Dynamic Content and Personalization

5 Ways To Help Your Emails Stay Out Of The Spam Folder

Even though people receive an average of 120 emails per day per person, email marketing is still an important segment of any business, if not…

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by Kelly BrownPosted onMay 3, 2021April 27, 2021Email Review and Approvals

Proofing Dynamic Content with ProofJump

Proofing Dynamic Content As campaigns get more sophisticated, dynamic content or content personalization are becoming crucial components of effective email campaigns. Unfortunately, reviewing dynamic content…

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by Bethany McKayPosted onApril 29, 2021April 28, 2021Email Review and Approvals

How to Manage Expectations of Email Campaign Stakeholders

The last thing you want is to have a correction — big or small — an hour before your email campaign is scheduled to be…

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Recent Posts

  • Detect Opens on Apple Mail Using an External CSS Pixel
  • How Will Apple’s Email Tracking Changes Affect Email Marketing?
  • Why Proofing Emails In Your Inbox Is a Bad Idea
  • Should Email Marketers Fight the Gmail Promotions Tab?
  • 10 Questions to Ask Before You Invest in Email QA Software

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