Musings on modern email campaigns.
When Apple announced that iOS 15 will implement Mail Privacy Protection, I wrote a post on the FreshInbox blog that from all my tests – it would no longer be possible to detect a real user open on Apple Mail. It turns out there IS a way to detect a real open…
On June 7, during Apple’s WWDC21 conference, the company announced Mail Privacy Protection for its Mail app on iOS 15, iPadOS 15, and macOS Monterey devices, set to launch between September and November of this year.
For large companies or agencies that send hundreds of email campaigns in a month, the proofing process often takes longer than the time it takes…
You must be asking… is having your emails land in the Gmail Promotions tab all that bad? There has been a lot of debate about…
Marketers spend an average of 3.9 hours in the review and approval process for every email message they send. The majority of that time is…
Have you ever sent an email campaign you have been working hard on — long nights, long hours, and a lot of back and forth?…
Marketers are stressed, and email marketing initiatives are one of the contributing factors. According to research conducted by Workfront, a project management software company, 80%…
Even though people receive an average of 120 emails per day per person, email marketing is still an important segment of any business, if not…
Proofing Dynamic Content As campaigns get more sophisticated, dynamic content or content personalization are becoming crucial components of effective email campaigns. Unfortunately, reviewing dynamic content…
The last thing you want is to have a correction — big or small — an hour before your email campaign is scheduled to be…