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Category: Email Deliverability

by Bethany McKayPosted onAugust 11, 2021December 11, 2021Email Deliverability

How Will Apple’s Email Tracking Changes Affect Email Marketing?

On June 7, during Apple’s WWDC21 conference, the company announced Mail Privacy Protection for its Mail app on iOS 15, iPadOS 15, and macOS Monterey devices, set to launch between September and November of this year.

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Google promotions tab and Troy Ericson
by Bethany McKayPosted onJuly 9, 2021July 11, 2021Email Deliverability

Should Email Marketers Fight the Gmail Promotions Tab?

You must be asking… is having your emails land in the Gmail Promotions tab all that bad? There has been a lot of debate about…

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No junk mail
by Bethany McKayPosted onMay 20, 2021May 17, 2021Dynamic Content and Personalization

5 Ways To Help Your Emails Stay Out Of The Spam Folder

Even though people receive an average of 120 emails per day per person, email marketing is still an important segment of any business, if not…

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by Justin KhooPosted onNovember 24, 2020November 25, 2020Dynamic Content and Personalization

Gmail’s Featured Promotions is an Overlooked Benefit of the Promotions Tab

There was a time when email marketers were anxious about having their promotional emails end up in Gmail’s Promotions Tab (the irony) because they felt…

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email deliverability
by Justin KhooPosted onFebruary 11, 2020March 15, 2020Email Deliverability

What is BIMI? Top Benefits for Brands and Email Marketers

Have you heard about BIMI? It stands for Branded Indicators for Message Identification, and marketers have been hearing about it a lot in recent months.…

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Recent Posts

  • Detect Opens on Apple Mail Using an External CSS Pixel
  • How Will Apple’s Email Tracking Changes Affect Email Marketing?
  • Why Proofing Emails In Your Inbox Is a Bad Idea
  • Should Email Marketers Fight the Gmail Promotions Tab?
  • 10 Questions to Ask Before You Invest in Email QA Software

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