How Will Apple’s Email Tracking Changes Affect Email Marketing?
On June 7, during Apple’s WWDC21 conference, the company announced Mail Privacy Protection for its Mail app…
Email Deliverability
Should Email Marketers Fight the Gmail Promotions Tab?
You must be asking… is having your emails land in the Gmail Promotions tab all that bad?…
5 Ways To Help Your Emails Stay Out Of The Spam Folder
Even though people receive an average of 120 emails per day per person, email marketing is still…
Gmail’s Featured Promotions is an Overlooked Benefit of the Promotions Tab
There was a time when email marketers were anxious about having their promotional emails end up in…
What is BIMI? Top Benefits for Brands and Email Marketers
Have you heard about BIMI? It stands for Branded Indicators for Message Identification, and marketers have been…