Musings on modern email campaigns.
When Apple announced that iOS 15 will implement Mail Privacy Protection, I wrote a post on the FreshInbox blog that from all my tests – it would no longer be possible to detect a real user open on Apple Mail. It turns out there IS a way to detect a real open…
Marketers spend an average of 3.9 hours in the review and approval process for every email message they send. The majority of that time is…
Marketers are stressed, and email marketing initiatives are one of the contributing factors. According to research conducted by Workfront, a project management software company, 80%…
There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…
There are three critical parts to successful email marketing today that the savviest marketers understand and use on a daily basis: personalization, segmentation and targeting,…
Email marketing is one of the most effective methods of acquiring, nurturing, and selling to consumers, but for many agencies and brands, getting email campaigns…
When it comes to collaborative email proofing and approvals, success comes down to having processes in place as well as the right tools to get…
Using dynamic content in your email marketing campaigns can boost open rates by up to 73%, and if you’re sending multilingual campaigns so recipients receive…
Did you know more than half of companies (52%) often miss deadlines because of approval delays, communication bottlenecks, and fragmented technologies in content production processes?…
By improving your email marketing proofing and approval processes, your email campaigns will perform significantly better. It’s all about boosting your return on investment (ROI)…