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Tag: email marketing

by Bethany McKayPosted onAugust 11, 2021December 11, 2021Email Deliverability

How Will Apple’s Email Tracking Changes Affect Email Marketing?

On June 7, during Apple’s WWDC21 conference, the company announced Mail Privacy Protection for its Mail app on iOS 15, iPadOS 15, and macOS Monterey devices, set to launch between September and November of this year.

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email qa software
by Justin KhooPosted onJune 15, 2021June 9, 2021Email Review and Approvals

10 Questions to Ask Before You Invest in Email QA Software

Marketers spend an average of 3.9 hours in the review and approval process for every email message they send. The majority of that time is…

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email marketing statistics
by Justin KhooPosted onApril 9, 2021April 3, 2021Research and Statistics

20 Email Marketing Statistics Every Marketer Should Know

There are three critical parts to successful email marketing today that the savviest marketers understand and use on a daily basis: personalization, segmentation and targeting,…

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personalization boost sales
by Justin KhooPosted onMay 5, 2020March 15, 2020Dynamic Content and Personalization

10 Proven Personalization Strategies that Boost Sales and Profits

According to research from the DMA, list segmentation and personalization were the most effective email marketing strategies of 2017 and continue to be essential to…

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typing email
by Justin KhooPosted onFebruary 18, 2020March 15, 2020Dynamic Content and Personalization

How to Use Dynamic Content to Improve Email Marketing Results

There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…

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Recent Posts

  • Detect Opens on Apple Mail Using an External CSS Pixel
  • How Will Apple’s Email Tracking Changes Affect Email Marketing?
  • Why Proofing Emails In Your Inbox Is a Bad Idea
  • Should Email Marketers Fight the Gmail Promotions Tab?
  • 10 Questions to Ask Before You Invest in Email QA Software

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