Costly email campaign mistakes can hurt your campaign performance and your bottom-line. That’s why email review, proofing, and approvals are so important! Unfortunately, most marketing…
On June 7, during Apple’s WWDC21 conference, the company announced Mail Privacy Protection for its Mail app on iOS 15, iPadOS 15, and macOS Monterey devices, set to launch between September and November of this year.
Marketers spend an average of 3.9 hours in the review and approval process for every email message they send. The majority of that time is…
There are three critical parts to successful email marketing today that the savviest marketers understand and use on a daily basis: personalization, segmentation and targeting,…
According to research from the DMA, list segmentation and personalization were the most effective email marketing strategies of 2017 and continue to be essential to…
There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…