Even though people receive an average of 120 emails per day per person, email marketing is still an important segment of any business, if not…
There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…
As an email marketer, you already might have experience with A/B testing, or split testing. Different audiences are drawn to different aspects of your emails,…
Using dynamic content in your email marketing campaigns can boost open rates by up to 73%, and if you’re sending multilingual campaigns so recipients receive…
There was a time when email marketers were anxious about having their promotional emails end up in Gmail’s Promotions Tab (the irony) because they felt…
According to research from the DMA, list segmentation and personalization were the most effective email marketing strategies of 2017 and continue to be essential to…
Personalization is essential to optimizing your email marketing results. Consumers don’t just want personalized experiences and messages from brands, they expect personalization, and if they…
If you see an interesting email in your inbox, you might want to see how it’s coded. You could be in digital marketing and discover…
There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…
If you see an interesting email, you might want to see how it’s coded. You could be in digital marketing and discover a fascinating campaign…