Have you ever sent an email campaign you have been working hard on — long nights, long hours, and a lot of back and forth?…
Marketers are stressed, and email marketing initiatives are one of the contributing factors. According to research conducted by Workfront, a project management software company, 80%…
Even though people receive an average of 120 emails per day per person, email marketing is still an important segment of any business, if not…
The last thing you want is to have a correction — big or small — an hour before your email campaign is scheduled to be…
There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…
As an email marketer, you already might have experience with A/B testing, or split testing. Different audiences are drawn to different aspects of your emails,…
There are three critical parts to successful email marketing today that the savviest marketers understand and use on a daily basis: personalization, segmentation and targeting,…
Gone are the days of proofreading printed copies of campaigns, having runners go from office to office to pick up copies and drop off new…
When it comes to collaborative email proofing and approvals, success comes down to having processes in place as well as the right tools to get…
Using dynamic content in your email marketing campaigns can boost open rates by up to 73%, and if you’re sending multilingual campaigns so recipients receive…