There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…
As an email marketer, you already might have experience with A/B testing, or split testing. Different audiences are drawn to different aspects of your emails,…
There are three critical parts to successful email marketing today that the savviest marketers understand and use on a daily basis: personalization, segmentation and targeting,…
Gone are the days of proofreading printed copies of campaigns, having runners go from office to office to pick up copies and drop off new…
When it comes to collaborative email proofing and approvals, success comes down to having processes in place as well as the right tools to get…
Using dynamic content in your email marketing campaigns can boost open rates by up to 73%, and if you’re sending multilingual campaigns so recipients receive…
By improving your email marketing proofing and approval processes, your email campaigns will perform significantly better. It’s all about boosting your return on investment (ROI)…
There was a time when email marketers were anxious about having their promotional emails end up in Gmail’s Promotions Tab (the irony) because they felt…
The email review and approval process is often not a smooth process. In fact, email QA is typically inefficient and filled with challenges that can…
According to research from the DMA, list segmentation and personalization were the most effective email marketing strategies of 2017 and continue to be essential to…