Even though people receive an average of 120 emails per day per person, email marketing is still an important segment of any business, if not…
There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…
According to research from the DMA, list segmentation and personalization were the most effective email marketing strategies of 2017 and continue to be essential to…
Personalization is essential to optimizing your email marketing results. Consumers don’t just want personalized experiences and messages from brands, they expect personalization, and if they…
There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…