Versioning Email Variants with Automated Proof Labels (APL)
Questions? Contact support@proofjump.com and we will walk you through the optimal workflow for your dynamic content proofing requirements.
Automated Proof Labels is ProofJump's super power. You will never review multi-versioned emails (i.e., emails with dynamic content) without ProofJump once you invest just a few minutes to set this up.
Variant Identifiers as Labels
The secret behind automated labels is tagging your test emails with one or more dynamic content identifiers. An identifier can be a segment id, a customer attribute (gender, region, preference) or the seed list recipient email address (we are assuming that you have set up a seed list with each record mapped to a unique segment in your campaign).
For example, let's say you run a pet store and you frequently send campaigns with personalized offers targeting three kinds of customers: dog lovers, cat lovers and 'other'. You will already have a seed or test list that looks like the following in a Data Extension (Salesforce Marketing Cloud). If you use another ESP the concepts should roughly be the same although the syntax may differ.
| pet-type | |
|---|---|
| test+dog@gmail.com | dog |
| test+cat@gmail.com | cat |
| test+other@gmail.com | other |
In the above table we can either use the 'email' or 'pet_type' field as the unique identifier. For our purpose, we will use 'pet_type'.
You have two options to insert the identifier into your test emails so that ProofJump can automatically process and display the labels in the campaign overview.
1. Subject
Add the identifier as a dynamic content value (i.e., AMP Script variable) in the test subject line with this format: [v:\<identifier>] \<subject text>
Before substitution: [v:%% pet_type %%] This is a test subject
After substitution: ([v:dog] This is a test subject)
2. Meta tag
Place the following meta tag in the \<head> of your email:
i.e., \<meta name=''cw-variant'' content=''%% pet_type %%''>
Send a test with all the different variants from your ESP to the email address of a newly created campaign in ProofJump (i.e., acme+abcd1234@app.proofjump.com)
Once ProofJump receives your email, the emails will be automatically labelled with the variant identifier. Share the campaign link with shareholders and they will be able to annotate and review all the variants on one page!
Automatic Versioning
With Automatic Proof Labels, when you send updates from your ESP, ProofJump will automatically create a new version of the proofs based on the proof label -- no more confusion and clutter.