As we approach 2025, it’s a great time to reflect on the email marketing trends that shaped 2024 and look ahead at what will continue…
When Apple announced that iOS 15 will implement Mail Privacy Protection, I wrote a post on the FreshInbox blog that from all my tests – it would no longer be possible to detect a real user open on Apple Mail. It turns out there IS a way to detect a real open…
There are three critical parts to successful email marketing today that the savviest marketers understand and use on a daily basis: personalization, segmentation and targeting,…