The last thing you want is to have a correction — big or small — an hour before your email campaign is scheduled to be…
There was a time not so long ago when marketers sent bulk email campaigns that used the same message and design for everyone on the…
As an email marketer, you already might have experience with A/B testing, or split testing. Different audiences are drawn to different aspects of your emails,…
There are three critical parts to successful email marketing today that the savviest marketers understand and use on a daily basis: personalization, segmentation and targeting,…
Gone are the days of proofreading printed copies of campaigns, having runners go from office to office to pick up copies and drop off new…