In a post-pandemic world, the way we work has changed. Collaboration has always been critical to business success \u2013 including proofing email campaigns \u2013 but today, it\u2019s even more important. Remote work has skyrocketed in popularity, which means not only are external stakeholders in multiple locations, but so are the internal team members who need to review and approve every email campaign.<\/p>\n\n\n\n
The truth is collaboration is essential when it comes to reviewing and approving email campaigns, and its importance continues to grow \u2013 whether or not your team members work remotely or not.<\/p>\n\n\n\n
For your business to avoid making mistakes<\/a> in email campaigns, reduce costs<\/a>, improve productivity<\/a>, and get the best results<\/a>, you need to prioritize and streamline collaborative proofing. Let\u2019s take a closer look at the top five advantages that come with collaborative proofing.<\/p>\n\n\n\n How much time is wasted on your current email proofing process? This includes time spent reading and sending email messages, searching for the most current version of the campaign, answering questions to help confused stakeholders, and fixing mistakes. All of that wasted time adds up quickly, but collaborative proofing can help you get most or all of that time back.<\/p>\n\n\n\n When collaboration is broken, mistakes will be made. In the email review process, mistakes that are caught can be fixed with extra time spent revising and reproofing the campaign. However, mistakes that aren\u2019t caught, because the review process is fragmented and not collaborative, lead to negative campaign recipient perceptions of your brand and company. When everyone is working together in a truly collaborative way, it\u2019s much less likely that campaigns will be sent with costly errors.<\/p>\n\n\n\n Lack of transparent communication, mistakes, version confusion, and the general chaos that can come with email review leads directly to rework and duplicate work. When one stakeholder doesn\u2019t know what another is doing, they could review the wrong campaign version, and then, they have to spend more time reviewing the correct version. Someone could make edits that another stakeholder already made. Collaborative proofing solves these problems.<\/p>\n\n\n\n Your company will save money when you implement and effectively use collaborative proofing, especially if you use a collaborative email review solution like ProofJump<\/a> to do it. Collaborative proofing will reduce delays, errors, and rework that end up costing your company time and money. Instead, your team will be able to spend more time on creating amazing email campaigns that get great results.<\/p>\n\n\n\n What happens when everyone is on the same page, knows what others are doing, and understands their role in the proofing process? The answer is simple. You\u2019ll end up getting better results from your email campaigns because you\u2019ll save time, save money, and reduce errors. You\u2019ll also benefit from a collaborative effort in developing every email campaign, and when everyone is working together \u2013 bringing their expertise to the table \u2013 in an efficient way, results will always be better!<\/p>\n\n\n\n With the top five benefits of collaborative proofing in mind, it\u2019s time to implement it into your email campaigns. Following are five strategic steps to do it successfully in your organization.<\/p>\n\n\n\n If you don\u2019t have an established proofing, review, and approval workflow, no one will know what is expected of them, how they should complete tasks assigned to them, or when and how to communicate with you or each other. Therefore, develop a specific workflow, so everyone knows what tools to use, how to complete tasks, and what the entire step-by-step process entails.<\/p>\n\n\n\n Define each stakeholder\u2019s role in the proofing, review, and approval process and identify what is expected of them and when deliverables are due. This includes assigning task owners, specific decision makers, due dates, milestones, and goals. Everything should be defined so there is no question about who needs to complete what tasks and when.<\/p>\n\n\n\n Critical to successful collaboration is centralized communication and coordination, which relies on using a single proofing, review, and approval tool. ProofJump<\/a> is the best choice for the job. As an end-to-end collaborative proofing, review, and approval solution, ProofJump keeps all versions, edits, comments, and more in a single place, so it\u2019s easy to communicate, edit, approve, and make decisions without delays or confusion.<\/p>\n\n\n\n An extremely important step that is often skipped is training. Every stakeholder must be trained on how to use the proofing, review, and approval solution. This doesn\u2019t mean each person has to become an expert, but they do need to fully understand how to use it to complete their part of the proofing process efficiently and effectively. At a minimum, training should help them master using the comments feature, know where to look for feedback or prior versions, and understand how to keep track of the entire review process.<\/p>\n\n\n\n After an email campaign is sent, conduct an after-action-review (AAR) to determine what worked well in the proofing process, what problems were encountered, and how to improve in the future. Every stakeholder doesn\u2019t need to be involved in the review process, but you do need to make sure key people who have specific responsibilities and task ownership are a part of the debriefing.<\/p>\n\n\n\n Collaborative proofing is the solution to reducing bottlenecks, eliminating errors, and getting better results for your email campaigns. The days of each stakeholder or team operating in silos are over, and with the growth in remote working, it\u2019s crucial that businesses invest in solutions that improve collaboration. Schedule a demo<\/a> of ProofJump to see how it can improve your email campaign review and approval process with collaborative proofing.<\/p>\n","protected":false},"excerpt":{"rendered":" In a post-pandemic world, the way we work has changed. 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Save Time<\/h3>\n\n\n\n
2. Reduce Errors<\/h3>\n\n\n\n
3. Reduce Rework and Duplicate Work<\/h3>\n\n\n\n
4. Save Money<\/h3>\n\n\n\n
5. Better Results<\/h3>\n\n\n\n
How to Implement Collaborative Proofing for Your Email Campaigns<\/h2>\n\n\n\n
Develop the Proofing, Review, and Approval Workflow<\/h3>\n\n\n\n
Define the Collaboration Structure<\/h3>\n\n\n\n
Use a Single Proofing, Review, and Approval Tool<\/h3>\n\n\n\n
Train All Stakeholders on How to Use the Proofing, Review, and Approval Tool<\/h3>\n\n\n\n
Conduct an After-Action-Review<\/h3>\n\n\n\n
Key Takeaways about Collaborative Proofing and the Future of Email Campaigns<\/h2>\n\n\n\n