He\u2019s not the only one<\/a>, of course, but he seems to be the only one that promises a guaranteed \u201cfix\u201d.<\/p>\n\n\n\n Troy gives a few examples of his clients, one that shows an email landing in a Promotions tab, and then one a few months later, using his workaround to land in the Primary tab. In the example charts below, one of his clients who sells books boosted revenue 34% and increased open rate 222% with only sending to half the subscribers.<\/p>\n\n\n\n Conventional wisdom:<\/strong> According to many experts<\/a>, the machine-learned algorithm for email through Google changes DAILY. Figuring out a workaround or somehow to trick these machines is a futile attempt and a large waste of time (and even money!) <\/p>\n\n\n\n Troy wants to prove to you that he spent time and money to figure this out, and he showcases his successes and track record. He said: \u201cI spent 4 months studying coding & postmaster tools & deliverability & algorithms & analytics\u2026Things that make you want to pull your hair out.\u201d<\/p>\n\n\n\n He also lists some of the things he has done for this project, such as reading Google\u2019s entire page of terms and conditions and using the solution for a year with continued success. <\/p>\n\n\n\n This last point bucks up against the conventional wisdom of Google\u2019s constant change, as Troy\u2019s workaround STILL continues to function.<\/p>\n\n\n\n Conventional wisdom:<\/strong> According to Lauren Meyer at Kickbox<\/a>: \u201cIf you put yourself in the recipients\u2019 shoes for a second, consider when you are typically browsing messages in the Promotions tab: when you\u2019re in the right frame of mind to purchase something. This means you can expect higher conversion rates!\u201d<\/p>\n\n\n\n Lauren\u2019s wisdom is compelling. Why not have actual promotional emails in a Promotions tab, instead of junking up the Primary inbox?<\/p>\n\n\n\n Let\u2019s go over another of Troy\u2019s examples. He had a client that landed first in the Promotions tab, and then in the Primary tab. The second email saw a 60% increase in revenue and an 85% increase in open rate while sending it to 10,000 less people. <\/p>\n\n\n\n Troy says on his sales page: \u201cSo that\u2019s a little proof that it\u2019s VERY bad to land in the Gmail Promo tab. By landing in the Gmail Primary tab, this client literally makes THOUSANDS of extra dollars PER email.\u201d<\/p>\n\n\n\n It\u2019s hard to really know if being in the Promotions tab is any worse than being in the Primary tab, especially if what you are trying to do is ultimately sell something. <\/p>\n\n\n\n I\u2019m sure everyone\u2019s experience with the Gmail Promotions tab is different and some may benefit from the myriad of features such as Google Annotations and Featured Promotions<\/a> that are only available for emails in the Promotions tab.<\/p>\n\n\n\n From his sales page, with examples and testimonials, it does look promising. However, I\u2019m sorry to say I didn\u2019t take him up on his offer to find out. Once I signed up to learn more, I did get a ton of emails (don\u2019t say I didn\u2019t warn you), and true to his promise, they did land in my Primary tab.<\/p>\n\n\n\n <\/p>\n\n\n\n What are your thoughts about Google\u2019s Promotions tab: big problem or nothing to be worried about?<\/p>\n\n\n\n We get that it is sometimes difficult to review copy, especially on a tight deadline and when there are a lot of stakeholders. Collating feedback and integrating them into your email can be a chore.<\/p>\n\n\n\n That\u2019s why we created ProofJump, a QA and review solution built for email campaigns. Stakeholders can annotate on any copy edits that need to be made and content editors can mark any edits that have been completed \u2014 all in one place.<\/p>\n\n\n\n![\"\"](\"https:\/\/proofjump.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-06-06-at-11.43.30-AM-1024x578.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/proofjump.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-06-06-at-11.43.39-AM-1024x575.png\")
You can\u2019t fight Google’s Algorithms (or can you?)<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/proofjump.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-06-04-at-10.31.34-1024x578.png\")
Does promotional email belong in the Promotions tab?<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/proofjump.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-06-06-at-11.43.48-AM-1024x576.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/proofjump.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-06-06-at-11.43.57-AM-1024x578.png\")
So, is the Promotions tab in Gmail really causing harm to your campaigns?<\/strong><\/h2>\n\n\n\n
Does Troy\u2019s workaround REALLY work?<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/proofjump.com\/blog\/wp-content\/uploads\/2021\/07\/image.png\")
<\/figure>\n\n\n\nMake sure your email is error-free whether it lands in the Gmail Promotions or Primary tab<\/strong><\/h2>\n\n\n\n