When it comes to collaborative email proofing and approvals,\nsuccess comes down to having processes in place as well as the right tools to\nget the job done in a timely and cost-efficient manner. <\/p>\n\n\n\n
Whether your reviewers and stakeholders are all internal or you\u2019re\nan agency with internal and external (i.e., clients) reviewers and\nstakeholders, you need effective processes and tools. It\u2019s that simple.<\/p>\n\n\n\n
One of the most important things to keep in mind as you\ndevelop your processes and pick\nyour email proofing and approval tool<\/a> is to remember that reviewers\nand stakeholders have different needs and work styles. <\/p>\n\n\n\n Think of it this way \u2013 an executive who simply wants to\nreview the vision and high-level status of an email campaign has very different\nneeds from a project manager who needs to compile and synthesize feedback from\nevery reviewer to hit deadlines. <\/p>\n\n\n\n Similarly, a product or brand manager who needs to ensure the\nright audiences get the right dynamic\ncontent<\/a> email messages has different needs from a data analyst who\nwants to confirm that all tracking codes are working correctly.<\/p>\n\n\n\n Having the right processes and email proofing and approval\nsoftware in place can make the difference between happy employees, executives,\nand clients who get high-performing campaigns out on time versus unhappy\nreviewers and stakeholders who waste a great deal of time and money.<\/p>\n\n\n\n The best\nemail proofing and approval tool<\/a> for collaborative reviews gives\neach stakeholder access to the information they need and actions they\u2019re\nexpected to complete at a glance. There is no clutter. <\/p>\n\n\n\n Rather than sifting through dozens of email messages or\nspreadsheets trying to find what they\u2019re responsible for or the latest version\nof a message, everything is available at their fingertips in real time. <\/p>\n\n\n\n The executive who wants to see the status of the campaign\nhas instant access to it while the product manager who wants to see the\nfeedback for each dynamic content variant can do so quickly and efficiently.<\/p>\n\n\n\n Most reviewers and stakeholders are very busy, and the large\nnumber of meetings, calls, and emails related to campaign proofing and\napprovals can be overwhelming \u2013 to the point that some people will simply\nignore them. As a result, things fall through the cracks, campaigns are\ndelayed, and mistakes are made.<\/p>\n\n\n\n Research shows that more than two out\nof three people<\/a> (67%) believe spending too much time in meetings\ndistracts them from getting their jobs done, and like the majority of people,\nemail reviewers and stakeholders prefer fewer meetings, calls, and messages. <\/p>\n\n\n\n An email proofing and approval tool solves the problem by\nmaking it easy for everyone to see which reviews they\u2019re part of, which tasks\nand due dates apply to them, and more \u2013 all in one place. Everyone is on the\nsame page at all times and meetings and calls aren\u2019t necessary.<\/p>\n\n\n\n Reviewers and stakeholders love collaborative email proofing\nand approvals because it gives everyone clarity of purpose and process. Each\nperson knows their purpose in the review and approval process, and they know\nhow that process works. <\/p>\n\n\n\n When everyone has access to the comments, feedback, and\ndeliverables they need, there is far less chance of misunderstandings, rework,\nand mistakes. Ultimately, everyone is happier and more productive, the business\nsaves money, and email marketing results improve. <\/p>\n\n\n\n Unfortunately, there is almost always someone in the review\nand approval process who slows things down. Whether or not they realize they\u2019re\na bottleneck, their lack of response causes delays and rework. <\/p>\n\n\n\n The solution to the problem is to make sure everyone has a\nclear understanding of the deliverables they\u2019re responsible for throughout the\nprocess. You can assign tasks and due dates in your email proofing and approval\nsoftware so everyone knows who owns what, they\u2019re held accountable, and things get\ndone on time.<\/p>\n\n\n\n Implementing a comprehensive email review and approval\nprocess and using a full-featured email review and approval tool ensures every\nreviewer and stakeholder actively participates in the process. They\u2019ll be\nhappier to do so when they have everything they need at their fingertips and\ncan participate efficiently and effectively. <\/p>\n\n\n\n Furthermore, there will be fewer missed deadlines and\ncampaigns will get to market faster, so everyone more time to analyze results,\nseize opportunities, reduce risks, and generate a higher ROI for future\ncampaigns<\/p>\n\n\n\n The success of your email marketing campaigns is compromised\nif you don\u2019t have the right collaborative email proofing and approvals tool,\nlike ProofJump<\/a>,\nand effective review processes in place. <\/p>\n\n\n\n To see how ProofJump can improve your email proofing and approvals, make stakeholders happier, reduce your overall costs, and boost your email marketing ROI, schedule a free demo<\/a> today!<\/p>\n\n\n\n Image by <\/em>athree23<\/em><\/a> from <\/em>Pixabay<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to collaborative email proofing and approvals, success comes down to having processes in place as well as the right tools to get…<\/p>\n","protected":false},"author":5,"featured_media":295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[23,8,45,12,47],"_links":{"self":[{"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/posts\/294"}],"collection":[{"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":1,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":296,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions\/296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/media\/295"}],"wp:attachment":[{"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Action at a Glance<\/h2>\n\n\n\n
2. Fewer Meetings, Calls, and Emails<\/h2>\n\n\n\n
3. No Misunderstandings<\/h2>\n\n\n\n
4. Clear Ownership<\/h2>\n\n\n\n
5. Better Results<\/h2>\n\n\n\n
Key Takeaways about Collaborative Email Proofing and Approvals<\/h2>\n\n\n\n