By improving your email marketing proofing and approval\nprocesses, your email campaigns will perform significantly better. It\u2019s all\nabout boosting your return on investment (ROI) through efficiency, accuracy,\nand opportunity.<\/p>\n\n\n\n
In other words, increasing email marketing ROI involves more\nthan just getting higher open rates, click-through rates, and conversions. It\nstarts much earlier than that. As with all things in business, production costs\nmust be maintained in order to maximize profits, and that applies to email\nmarketing just as much as it does to other investments at your company.<\/p>\n\n\n\n
The goal is to develop a set of best practices for your\nemail marketing development process as well as your email proofing and approval\nprocess, so you can deliver high-performing campaigns faster and on a\nconsistent basis. <\/p>\n\n\n\n
Here are three key areas to consider as you develop your\nemail proofing and approval system.<\/p>\n\n\n\n
Bottlenecks, delays, and rework all negatively affect the\nROI of your email campaigns. When your email proofing and review system is\ninefficient, your costs go up and performance tanks. <\/p>\n\n\n\n
On the other hand, the faster you can get great email\ncampaigns to market, the more time you\u2019ll have to effectively track results,\nmake improvements, and send more high-performing campaigns in the future.<\/p>\n\n\n\n
A key to making your email review and approval system more\nefficient is to use a proofing tool, like ProofJump<\/a>, that makes it easy for all\nreviewers to collaborate and communicate in a single place. <\/p>\n\n\n\n Establish a set of best practices for your marketing team,\nwriters, designers, and reviewers to follow, and allow them to manage all of\ntheir tasks in your email proofing tool. This way, there will be fewer back and\nforth discussions. <\/p>\n\n\n\n The best practices are the guide for everyone to follow.\nAdditionally, reviewers can provide feedback quickly and easily within the\nproofing tool, which frees up more of everyone\u2019s time and ultimately, boosts\nROI.<\/p>\n\n\n\n RELATED READING: 5\nSigns Your Team Needs a Better Email Approval Process<\/a><\/strong><\/p>\n\n\n\n When people get the wrong messages or messages with errors,\nthey\u2019re far less<\/em> likely to click, and\nthey\u2019re far more<\/em> likely to\nunsubscribe. <\/p>\n\n\n\n Errors happen, and they hurt your email marketing ROI. The\nkey to deliver high-performing campaigns is to use an email proofing tool that\nreduces the chance for messages to go out with mistakes.<\/p>\n\n\n\n In simplest terms, mistakes lead to worse results, but when\nall reviewers follow the same set of best practices and are able to communicate\nand collaborate in a single place \u2013 an email proofing platform \u2013 you reduce the\nrisk of errors and increase the potential for high open rates, click-through\nrates, and conversions. The end results are more conversions and higher ROI.<\/p>\n\n\n\n RELATED READING: Use\nProofJump for Faster Email Marketing QA and Approvals<\/a><\/strong><\/p>\n\n\n\n If you\u2019re wasting time (and money) on back and forth\ncommunications, rework, and fixing errors, you\u2019re undoubtedly missing\nopportunities to improve your current email marketing campaigns and to create\nnew high-performing campaigns in the future. <\/p>\n\n\n\n Email proofing and approval processes, which are centralized\nin an email proofing tool, will give you back the time you need to identify and\nleverage opportunities. <\/p>\n\n\n\n For example, reviewers can easily review and approval\nmultiple variants of a single message, which makes it easier than ever to\nconfidently send highly-targeted messages using dynamic\ncontent<\/a>. Fewer chances for errors and highly-targeted messages will\nresult in higher performing campaigns that get to market quickly. <\/p>\n\n\n\n Furthermore, a proofing tool that centralizes communications\nmakes it quick and easy to consolidate comments and identify opportunities to\ntest campaigns and improve results. <\/p>\n\n\n\n RELATED READING: Proofing\nDynamic Content with ProofJump<\/a><\/strong><\/p>\n\n\n\n When you have a solid email proofing and approval system in\nplace, you\u2019ll have time to develop more campaigns with highly-targeted dynamic\ncontent that get the best possible results. You\u2019ll also have more time for\ntesting and improvement, and you\u2019ll improve ROI. <\/p>\n\n\n\n With that in mind, develop your email proofing and approval\nbest practices, set up your email proofing tool, and start delivering\nhigh-performing campaigns on a consistent basis.<\/p>\n\n\n\n Want to see how ProofJump can improve your email proofing and approval system? Schedule a demo<\/a> today!<\/strong><\/p>\n\n\n\n Image by <\/em>Tumisu<\/em><\/a> from <\/em>Pixabay<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" By improving your email marketing proofing and approval processes, your email campaigns will perform significantly better. It\u2019s all about boosting your return on investment (ROI)…<\/p>\n","protected":false},"author":5,"featured_media":289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[23,8,45],"_links":{"self":[{"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/posts\/288"}],"collection":[{"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/comments?post=288"}],"version-history":[{"count":2,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/posts\/288\/revisions"}],"predecessor-version":[{"id":351,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/posts\/288\/revisions\/351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/media\/289"}],"wp:attachment":[{"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/media?parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/categories?post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proofjump.com\/blog\/wp-json\/wp\/v2\/tags?post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Accuracy<\/h2>\n\n\n\n
3. Opportunity<\/h2>\n\n\n\n
Key Takeaways for a Better Email Proofing and Approval System<\/h2>\n\n\n\n