How Will Apple’s Email Tracking Changes Affect Email Marketing?
On June 7, during Apple’s WWDC21 conference, the company announced Mail Privacy Protection for its Mail app…
Author: Bethany McKay
Should Email Marketers Fight the Gmail Promotions Tab?
You must be asking… is having your emails land in the Gmail Promotions tab all that bad?…
Why Email QA is Important: How Content Style and Mistakes Can Hurt Your Campaign Performance
Have you ever sent an email campaign you have been working hard on — long nights, long…
5 Ways To Help Your Emails Stay Out Of The Spam Folder
Even though people receive an average of 120 emails per day per person, email marketing is still…
How to Manage Expectations of Email Campaign Stakeholders
The last thing you want is to have a correction — big or small — an hour…
Quick Tips For Improving Your Email Campaign A/B Testing
As an email marketer, you already might have experience with A/B testing, or split testing. Different audiences…
5 Causes of Missed Email Campaign Deadlines and How an Email Proofing System Can Fix Them
Gone are the days of proofreading printed copies of campaigns, having runners go from office to office…