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Author: Bethany McKay

by Bethany McKayPosted onAugust 11, 2021December 11, 2021Email Deliverability

How Will Apple’s Email Tracking Changes Affect Email Marketing?

On June 7, during Apple’s WWDC21 conference, the company announced Mail Privacy Protection for its Mail app on iOS 15, iPadOS 15, and macOS Monterey devices, set to launch between September and November of this year.

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Google promotions tab and Troy Ericson
by Bethany McKayPosted onJuly 9, 2021July 11, 2021Email Deliverability

Should Email Marketers Fight the Gmail Promotions Tab?

You must be asking… is having your emails land in the Gmail Promotions tab all that bad? There has been a lot of debate about…

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Grammar and style mistakes can hurt conversion rates
by Bethany McKayPosted onJune 9, 2021June 9, 2021Email Campaign Workflow

Why Email QA is Important: How Content Style and Mistakes Can Hurt Your Campaign Performance

Have you ever sent an email campaign you have been working hard on — long nights, long hours, and a lot of back and forth?…

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No junk mail
by Bethany McKayPosted onMay 20, 2021May 17, 2021Dynamic Content and Personalization

5 Ways To Help Your Emails Stay Out Of The Spam Folder

Even though people receive an average of 120 emails per day per person, email marketing is still an important segment of any business, if not…

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by Bethany McKayPosted onApril 29, 2021April 28, 2021Email Review and Approvals

How to Manage Expectations of Email Campaign Stakeholders

The last thing you want is to have a correction — big or small — an hour before your email campaign is scheduled to be…

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A/B testing email campaign
by Bethany McKayPosted onApril 15, 2021April 12, 2021Dynamic Content and Personalization

Quick Tips For Improving Your Email Campaign A/B Testing

As an email marketer, you already might have experience with A/B testing, or split testing. Different audiences are drawn to different aspects of your emails,…

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by Bethany McKayPosted onApril 1, 2021March 29, 2021Email Campaign Workflow

5 Causes of Missed Email Campaign Deadlines and How an Email Proofing System Can Fix Them

Gone are the days of proofreading printed copies of campaigns, having runners go from office to office to pick up copies and drop off new…

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Recent Posts

  • Detect Opens on Apple Mail Using an External CSS Pixel
  • How Will Apple’s Email Tracking Changes Affect Email Marketing?
  • Why Proofing Emails In Your Inbox Is a Bad Idea
  • Should Email Marketers Fight the Gmail Promotions Tab?
  • 10 Questions to Ask Before You Invest in Email QA Software

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